Does Birth Control Need to Be Implemented to Limit the Population Essay

Does Birth Control Need to Be Implemented to Limit the Population - Essay Example Although some of Joy Williams’ reasoning for her argument may be true and plausible, she has overlooked some other aspects of her view that may address and prove her argument to be null and inefficient.  Williams’ main claim is that a woman’s craving for babies leads to overpopulation and can cause detrimental problems in our world. However, her argument displays the post hoc fallacy, which underscores the author’s making a mistake of placing the causes of the overpopulation merely on the increasing rate of procreation of women today. Williams notes, according to the United Nations Population Fund, that â€Å"at current growth rates, the world will double its population in forty years† (par. 8), thereby, â€Å"overpopulation poses the greatest threat to all life on earth† (par. 8). She maintains that having babies can be considered as a selfish act, with no concern for the outside world. Williams displays the red herring fallacy when she st arts talking about adoption. This has nothing to do with the subject and can be considered a side issue. Adoption is unlike giving birth and is usually done because of pre-existing circumstances. The two points – procreation rates and adoption – are linked, but do not affect one another. Women who are unable to conceive children should not be looking down upon if they choose to adopt. This is because someone has already given birth to a child – a decision that the adopter had no part of. Adoption is a good thing because it makes sure that unwanted babies are looked after and cared for by a loving parent. It is a different matter completely if someone is able to conceive and then chooses to adopt. Williams discusses a relevant point when talking about adoption. Parents usually want to adopt children who do not have any physical flaws. This is a natural thought process but it does not allow less fortunate babies to get an opportunity in life.

Information Technology for Business Innovation Essay

Information Technology for Business Innovation - Essay Example As far as technology is concerned, there have been great advances in the movie industry and any company needs to stay abreast with these technologies in order to thrive. Blockbuster has, as stated earlier, used such technologies as streaming video on demand, kiosks and DVD-by-mail to distribute it products. There are various technologies that the company has put in place to ensure that it reaches its global customers as far as marketing and distribution are concerned. To start with, the company offers DVDs on a mail platform whereby movies are send to the consumers on request by mail and on a rental basis. For this technology, consumers request for movies of their preference or the ones they wish to rent and put them in a queue. The company then sends the ordered movies as soon as they become available. The movies are actually send in a postage paid envelope and come with a postage paid return envelope so what the consumers do is to watch the movies, put them into the accompanied pos tage paid envelopes and drop them in them mail then wait for their next ordered movie to be delivered. The only disadvantage of this technology is that customers can not be able to exchange the movies immediately after they watch them. Due to the fact that its customers are distributed globally, another disadvantage may be the high cost of delivery as compared to online method (Hayes 2005). Secondly, the company uses an online streaming technology whereby customers log on to the service which is based on a pay as you access plan then they can access movies of their tastes. As if this is not enough, the company offers free movies on a trial basis or after activating the media players then afterwards one has to pay to watch the subsequent movies. In 2003, blockbuster eventually launched their rental subscription program which allowed members to rent an unlimited number of movies during the duration of their subscription without the worry of any late fees. Basically, majority of the mo vies cost from $2.00 to $ 3.00. Examples of the online streaming services offered by blockbuster include; Vudu and Amazon on demand. It also has contracts with some movie distributors in order to receive movies quickly than the Netflix or their other competitors, Redbox; this betters its customers since it has locations globally. It also strongly emphasizes on new releases which means that their customers always receive the latest products in the market. The company also offers Blu-ray disks which offer advanced features like high definition and storage capacity as compared to DVDs. Has Blockbusters approach been successful? Although blockbuster tried to offer all its services at a friendly manner such as free movies on trial basis and home delivery of their products, it has still not been that successful. This is because it is faced by a lot of competition from its competitors such as the Netflix, movie gallery, and Hasting Entertainment and Red box. When it comes to online streami ng for example, a company like Netflix out did Blockbuster by the fact that its payment plan was friendlier than that of Blockbuster. To be more precise, the company (Netflix) offers unlimited online streaming at the cost of $7.99 per month which is reasonable far much cheaper than Blockbuster’s $ 2.00 to $ 3.00 for every movie. The deal offered by Netflix is even made better

Information Security Management Plan

Information Security Management Plan Cyber security is about protecting your computer-based equipment and information from unintended or unauthorised access, change, theft or destruction HM Governement (2015), you can manage the risks by Planning, Implementing and Reviewing your Information Security Management System. The following are the key points of Information and Security Management Plan. Risk Assessment and Analysis The company should assess the security risks or damages that could be caused to the system, personal data, valuables or confidential information if there was a security breach. There are number of measures that can be used to prevent security breaches or limit the damage if they do occur. â€Å"There is no single product that can provide 100% protections to your business as indicated by ICO (2012) but the key approach is to have a layered approach by combining different tools and techniques. If one layer fails then others are there to prevent the threat†. Organizations that do not perform a threat and risk analysis are leaving themselves open to situations that could disrupt, damage or destroy their ability to conduct business. It is the responsibility of staff and management to educate and train themselves in ‘Risk Analysis’ to prevent their business from threats. A report published by HM Government (2015) indicates that in 2014, 60 % of small businesses experienced a Cyber breach. Security and Intrusion – Ensure that anti-virus and anti-malware software are installed on your server or PC’s and the network is regularly scanned to prevent or detect threats. The threats could be Human (Hackers, Theft, Accidental, DDOS (Distributed Denial of Service), untrained Staff and so on) or Non-Human (floods, Lightning strikes, Viruses, Fire, Electrical fault. Earthquakes etc). Use IDS (Intrusion Detection System). Ensure that Firewall and windows defender programmes are installed to prevent intrusion into the network. Also ensure that they are kept up-to-date. Access Controls – Ensure that these access controls are adopted. There are two types of Access controls CISSP (2012) Logical Physical. Logical access control method is done via access control lists (ACL’s), group policies, passwords and account restrictions. ACL provides detailed access control for objects (spread sheets, accounts or data). Group policies allow system administrator to configure user accounts (permissions, privileges etc). Passwords are â€Å"the most common logical access control sometimes referred to as a logical token† (Ciampa, 2009). Password protection should be used to protect PC’s, access to confidential data or sensitive information. Encryption is another means of ensuring that data can only be accessed by authorised users. Password Control – Create a strong password and remember it Microsoft (n.d). A limit to the number of failed login attempts should be introduced. A regular password changes should be enforced. If a member of staff is absent for a long time or has left and the account is unused, the account should be disabled or deleted. Any unauthorised access to objects or resources should be reported to the management. Physical access control is intended for using physical barriers to prevent unauthorised users from accessing computer or server room/ premises or building. This type of control include video surveillance with CCTV, Smart Card access with password for authentication, mantraps and biometrics and so on. Employee awareness and training- All employees should be trained to recognise threats such as phishing, emails and other malware. Also staff should be trained to identify unauthorised personal trying to access entry into restricted areas. Such incidence should be reported to the security manager. Segmentation Prevent or limit the severity of data breaches by separating and limiting access between your network components ICO(2012). For example, your web server should be separate from your main file server. This means that if your website was compromised the attacker would not have direct access to your central data store. Device hardening- Ensure that unused software and services are removed from your devices ICO (2012). If you don’t use it, then it is much easier to remove it than try to keep it up-to-date. Make sure you have changed any default passwords used by software or hardware – these are well known by attackers. Policies- A policy will enable you to make sure you address the risks in a consistent manner. Well written policies should integrate well with business processes. Check that the existing policies, procedures and protection items in place are adequate otherwise there is risk of vulnerabilities. A review of the existing and planned safeguards should be performed to determine if the previously known and discovered risks and threats have been mitigated. Remote Access Control If the company internal network is accessed over the Internet then the company should employ a secure Virtual Private Network (VPN) system accompanied by strong two-factor authentication, using either hardware or software tokens FCC(n.d). Data Backup – The data must be backed up regularly, the backup media should be stored in a fire proof safe or on a remote site. Backup policy should be created to include the storage location, data restoration process and backup schedule. One person should be nominated for looking after the backup system. Data Loss Recovery Plan- A plan for restoring the unexpected loss of data (either due to human or natural disaster) should be put into place. Data loss can expose business to significant litigation risk FCC (n.d) and hurt your business brand and customer confidence. Cloud based Services- Cloud based services gives lot of benefits to organisations and according to Hutchings et al (2013) these services like any other network services are vulnerable to threats such as ‘Authentication issues, DoS, Network/ packet sniffing, Malware and so on. There are technologies like VPN, Encryption, Packet filtering and Firewall that can be used to secure data from such threats. It is believed that data is secure if encrypted before it is transferred to cloud storage. NDIS (Network Intrusion Detection System) such as SNORT has also been employed by the network managers for protecting data against external attacks. Similar provision is still needed to protect infrastructure when moved to cloud. Once data is stored on to cloud storage you have lost control over it. So an agreement has to be reached with the vendor at the time of hiring their services as to how the data will be protected from external vulnerabilities. References Rubens P (2013) 6 Emerging Security Threats, and How to Fight Them  Available at: http://www.esecurityplanet.com/network-security/6-emerging-security-threats-and-how-to-fight-them.html  (Accessed 26 Mar 2015) ICO (2012) A Practical Guide to IT Security [Online]  Available at: https://ico.org.uk/media/for-organisations/documents/1575/it_security_practical_guide.pdf  (Accessed 25 Mar 2015) Ciampa (2009) Access Control Models and Methods [Online]  Available at: http://resources.infosecinstitute.com/access-control-models-and-methods/  (Accessed 25 Marr 2015) Hutchings et al (2013) Cloud computing for small business: Criminal and security threats and prevention measures [Online]  Available at:http://aic.gov.au/publications/current series/tandi/441-460/tandi456.html  (Accessed 25 Marc 2015).   CISSP (2012) Access Control Models and Methods [Online]  Available at: http://resources.infosecinstitute.com/access-control-models-and-methods/  (Accessed 25 Mar 2015). HM Government (2015) Small Business: What you need to know about cyber security [Online] Available at: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/412017/BIS-15-147-small-businesses-cyber-guide-March-2015.pdf  (Accessed 23 Mar 2015)   FCC (n.d) Cyber Security Planning Guide [Online]  Available at: http://transition.fcc.gov/cyber/cyberplanner.pdf  (Accessed 23 Mar 2015) Microsoft (n.d) Safety and Security Centre [Online]  Available at: http://www.microsoft.com/en-gb/security/online-privacy/passwords-create aspx.  Ã‚  (Accessed 24 Mar 2015)

Whitman and Neruda as Grassroots Poets Essay -- Poet Poetry Poem Paper

Whitman and Neruda as Grassroots Poets â€Å"The familial bond between the two poets [Walt Whitman and Pablo Neruda] points not only to a much-needed reckoning of the affinity between the two hemispheres, but to a deeper need to establish a basis for an American identity: ‘roots,’ as Neruda referred to his fundamental link with Whitman† (Nolan 33). Both Walt Whitman and Pablo Neruda have been referred to as poets of the people, although it is argued that Neruda with his city and country house, his extensive travels, and his political connections, was never really â€Å"one† of the mass. Nonetheless, his work and energies went into supporting the common working man, and not the elite. By the late 1940’s Neruda had openly defined himself as a communist, looking for the equal treatment of all citizens of Peru. Whitman, though not overtly political like Neruda, did emphasize the equality between all in his writing. The appellation, â€Å"poet of the people,† is used to indicate their sympathies towards a commonality in humans, if not the â€Å"common man†. As the term â€Å"commoner† carries various connotations and needs much explaining, I prefer to discuss the two authors as grassroots poets. â€Å"Poets of the people† and â€Å"grassroots poets† have many similarities, but b y using the term grassroots I draw on grassroots theater studies which illuminate certain artistic purposes and themes. Thinking of Whitman and Neruda as grassroots poets can deepen our understanding of their personas and their work, and especially indicate a similarity of purpose between the two poets who employed different structural styles of writing. First and foremost, the term â€Å"grassroots† hinges on a sense of community. It implies a political motivation from the bo... ...nity theatre is to create a dialectic between the present state and future possibilities of particular communities, moderated by a knowledge of, and an identification with, those communities† (Kershaw, 61). With this basic understanding of â€Å"grassroots† with in the context of community theater, let us proceed to a comparative study of grassroots sentiments in excerpts from Neruda’s The Heights of Macchu Picchu, and Walt Whitman’s Song of Myself. Go to analysis Works Cited: Kershaw, Baz. The Politics of Performance. Radical Theatre as Cultural Intervention. New York: Routledge, 1992. Nolan, James. Poet-Chief. The Native American Poetics of Walt Whitman and Pablo Neruda. Albuquerque: University of New Mexico Press, 1994. Whitman, Walt. Leaves of Grass (1855). in Walt Whitman Poetry and Prose. New York: The Library of America, 1996.

Sainsbury

Analyse’ and ‘evaluate’ the business strategy that J Sainsbury Ltd. has pursued using either Bowman’s strategic clock or Porter’s Generic Strategies framework. Submission Date : 28th April 2012 Word Count : 1841 Introduction Strategy is defined as how an organization and individual achieves its goals. The marketing strategies are altered as well as renewed in companies in the effort to survive and also prosper in an increasing demanding and complex business environment (Grant, 2010, p. 270).The strategic imperatives have shifted towards a priority emphasis in order to develop a superior capacity to reinvest the business model (Cravens, 2010, p. 20). Sainsbury mission and goal is to become the first choice of its customers in terms of food, deliver products which are of outstanding quality and service available at a competitive cost by means of working in a simpler, faster and together. Sainsbury have made fundamental changes which have transformed th e business but in the course of action the company has stayed true to its heritage.Sainsbury passion towards food at fair prices and its ethical approach have remained central for their success (J Sainsbury Plc, 2012). Figure 1: Business Strategy and Objectives [pic] (Source: J Sainsbury Plc-a, 2012) Accessing Sainsbury’s strategy using Bowman Strategic Clock The strategy clock which was coined by Cliff Bowman encouraged the mangers to consider competitive advantage with relation to cost advantage or differentiation (figure 1). It focuses on the price of the customers and their perceived value of the goods and services.It has been argued that Sainsbury pursue a differentiation strategy while others might argue that it has adopted the low cost strategy. It could be however said that the organisation has adopted both differentiation and low cost strategy and can be termed as â€Å"stuck in the middle† (Mantle, 2012). Figure 1: Bowman’s Strategy Clock [pic] (Source : Johnson, 2008, p. 243) Theories and Analysis SWOT Analysis has been performed in order to consider the internal and external factors of Sainsbury (See Appendix 3).J Sainsbury has been able to tackle the problem as it has been able to build the trust and can have faith on its customers at the worst condition. But the competition is also intense between the top four food retailers in UK and the hard discounters. It has been noted that Tesco and Asda are the top most retailers in UK and they have expanded in almost every part of the globe and this is where Sainsbury lacks and falls behind its current competitors (Mantle, 2012, p. 7).Sainsbury can try to overcome its weakness by applying its strength and overcome its threat by applying the opportunity. As per the TOWS Matrix, (Appendix 6) Sainsbury has a huge opportunity to tap the emerging nations with its diversified portfolio and with its good corporate image . To tackle the external environment PEST analysis has been conducted. Sa insbury needs to consider the external environment in order to proceed successfully and take measures of the upcoming shortfalls with respect to the external environment (See Appendix 2).In order to tackle the problem, Sainsbury has adopted the policies of operating in EU and also other parts of the globe. It has joint hands with the British government to tackle the problem of obesity and have pledged to cut about 5 billion calories (Retail Detail, 2012). Sainsbury has diversified its business ranging from food retail to non food retail outlets and has adopted the differentiation strategy. This adds on to the advantage of Sainsbury and helps to maintain competitive advantage and stay ahead of its competitors.But at the same time Sainsbury have many competitors who offer the same product (Appendix 5) which shows that the competition among the retail industry is quite high, but Sainsbury with its core competencies and diversified portfolio has been able to gain a diverse customer base . Analysis and evaluation of supporting resources and capabilities The company is trying hard to keep up its competency level by delivering efficient service and timely service. Sainsbury online serves almost about 30,000 order per week and cover 75% of the UK which ads on to its advantage (Breitenbuch, 2004, p. 22).With advancement in technology and change in mindset, customers prefer online services rather than the brick and mortar. Thus Sainsbury competency lies with its online shopping service. The capital of Sainsbury resulted in decreases in 2011 (854) as compared to 2010 (1006). But Sainsbury has invested in its R&D and other portfolios which have sown positive outgrow in the current fiscal year. But a glance at the resources and capabilities have proved that Sainsbury can well compete in the competitive retail market. Sainsbury’s unique resources and capabilities underpinning the Value chainSainsbury had made an investment of about multimillion pounds in its supply ch ain technology which has helped the company to reduce the amount of un-bought food by 15% during hard times. This technology was created by Sainsbury and helps to reduce wastage of food which would then help in the reduction of emission from CO2 to about 1400 tonnes. Thus it can be said that the company can react to changes in the buying pattern (Brittain, 2010). (See appendix 9) Value chain has been identified and upgraded in order to widen the system of suppliers, network and the buyers i. e. hrough the value system, and the importance of each individual and the discrete activities which are performed by the firm to achieve competitive advantage. Sainsbury has developed different supply chain channels to manage the complexity faced due to different store formats such as country town, Sainsbury local. Sainsbury believes in continues improvement and aims to achieve it in many different ways. Sainsbury recognise the importance of its people who plays a major role in delivering excell ent business. The logistic staffs of Sainsbury tend to work in flexible and well maintained environment.One of the collaboration of Sainsbury is to focus on the demands of the consumers and maintain a healthy relationship with the suppliers and other partners. Above all Sainsbury is committed in reducing the impact of its operation towards the environment (J. Sainsbury Plc-b, 2002). Appendix 9: Value Chain (James,Rowland-Jones& Obrian)[pic] A exceptional tangible source resource would be Sainsbury’s land bank, they created an agreement with British land in 2008, as a result of losing the combat to Tesco in land management , and therefore currently own 10,5 billion in real estate (Mantle, 2012)This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attr act or attract consumers and it could be necessary to build the brand image . Mintel has reported that Sainsbury’s achieved top amongst the big four’ for the best brand reputation, improving this by supporting charities such as ‘fareshare and active kids(J Sainsbury PLC,2012)A core capability would be Their online shopping has evolved over the years and with a change in customers mind set and lifestyle, and is mostly dominated by the major food retailers (Mintel, 2011). It is the second largest food online retailer in UK and its business grew by 20% over the years (McGrath, 2012). Sainsbury is also trying to develop a presence in the drugstore category but it would result in huge risk for the company as Boots has already acquired a majority of the market share (Data monitor, 2002). Has Sainsbury got the potential resources and capabilities?Feasibility analyse the firm positing of the resources and capabilities necessary for their given strategy (Johnson,Scholes & Whittington,2008) Sainsbury core competencies and resources (See Appendix 4) have enabled Sainsbury to achieve the third position in UK retail market and strengthen its value chain through investing in new technology (Appendix 9). Sainsbury core capabilities (Appendix 4) lie with their online shopping service which is often regarded as better than its competitors and at the same time hard to imitate.Other capabilities of Sainsbury include its logistic, loyalty programs and its own labelled products. But the disadvantage lies that its competencies are same as its competitors and are very easy to imitate. Critical challenges that Sainsbury faces in the expansion plan Most critical driver in the grocery industry would be the attractiveness of new rising market, such china whose market was expected by Euromonitor in 2010 to reach ? 418 billion(Johnson, Scholes & Whittington,2008 ). furthermore globalisation is a key factor for merging competitors.One critical challenge Sainsburyâ€℠¢s face is how compatible or distant the national market is with the company, therefore they must consider compatibility before they get into the market(John, Scholes &Whittington,2008). This can be done using the CAGE model, which looks at cultural, administrative and political geographical and economic distance between the markets. For instance cultural distance is very important in the supermarket industry. As mentioned in the SWOT analysis (Appendix 3) one of the major critical challenge with Sainsbury is the market of UK which has matured over the years. (Grant,2011)Sainsbury has adopted both the low cost strategy and also the differentiation strategy. The retail food section of Sainsbury offers food at a cheaper rate and also its product line offers a variety of services and products thus following the differentiation strategy (See Appendix 3). One of the risks involved associated with the hybrid strategy is that the company is trying to diversify into various sectors which mi ght not result in profitability in the long run, may result in failure. This is because Sainsbury is following two generic strategies cost leadership and differentiation strategy and it might result in a drawback in the long run.Does the strategy adopted by Sainsbury is attractive in terms of financial return and timescale required for its online orders? Sainsbury main rival is Tesco in terms of market share. The market share of Tesco has slipped from 30. 7pc to 30. 5pc. However the supermarket, Tesco was not being able to keep a track with the level of inflation at the current rate of 6. 2 c in the grocery industry. In comparison to Sainsbury, sales growth was recorded 4. 2 pc (Wallop, 2011). The financial report of Sainsbury has also shown a positive growth rate in its operating profit which amounted to ? 851million in 2011 as compared to ? 710 million in 2010.The gross profit recorded for the year end 2011 was also quite impressive as compared to the previous financial years (See Appendix 8). Conclusion Sainsbury strategy has helped it to become among the top retailers in food and non food items in UK and has been able to achieve a decent market share along with gross profit which resulted in a higher rate than its competitors Tesco. But with respect to international strategy, Sainsbury would face challenge from the intense competition from its competitors as they are globally situated and are assumed to be bigger brand than Sainsbury and has captured most of the market share outside UK.And secondly, due to economic slowdown, consumers have started to cut cost and prefer the small retail shops rather than the giant retail outlets. This would hamper the working of Sainsbury in the process of international expansion. Therefore it can be said that Sainsbury should expand only when the conditions are in favour of the company. Reference Breitenbuch, M. V. , 2004. Online Food Shopping: Consumer Perception and Retailers Market Approach, Contrasting the Markets UK and Germany. GRIN Verlag. Brittain, N. , 2010. Sainsbury's tries something new with supply chain technology. [Online].Available at: ; http://www. computing. co. uk/ctg/news/1834835/sainsburys-tries-supply-chain-technology; [Accessed 23 April, 2012]. CBI, 2004. Sainsbury’s. [Pdf]. Available at: ; http://www. article13. com/CBI/CBI%20CSR%20Case%20Study%20Sainsburys%20August2004. pdf; [Accessed 19 April, 2012]. Cravens, D. W. , 2009. Strategic Marketing 8E. New York: Tata McGraw-Hill Education. Data Monitor, 2002. Sainsbury's: putting the Boots in. [Online]. Available at: < http://www. datamonitor. com/store/News/sainsburys_putting_the_boots_in? productid=E22D4126-72D1-4FF4-B2B3-1CAB1AF4E9A7> [Accessed 19 April, 2012].Grant, M. , 2010. Contemporary Strategy Analysis: Text Only. John Wiley and Sons. IGD, 2012. IGD’s 2012 Sainsbury’s Trade Briefing. [Online]. Available at: < http://www. igd. com/index. asp? id=1&fid=2&sid=1&cid=2083> [Accessed 19 April, 2012]. J Sain sbury Plc, 2012. About US. [Online]. Available at: [Accessed 18 April, 2012]. J Sainsbury Plc-a, 2011. Annual report and Financial Statement. [Pdf]. Available at: < http://www. j-sainsbury. co. uk/media/171813/ar2011_report. pdf> [Accessed 19 April, 2012]. J Sainsbury Plc-b, 2002. Sainsbury’s. [Online]. Available at:< http://www2. sainsburys. o. uk/sid/info_sc_osc. htm > [Accessed 26 April, 2012]. Johnson, G. , 2008. Exploring Corporate Strategy: Text & Cases, 7/E. South Asia: Pearson Education India. Just Food, 2011. UK: Morrisons, Sainsbury’s gain market share. [Online]. Available at: [Accessed 20 April, 2012]. Mantle, P. , 2012. Case Study: J Sainsbury Ltd – January 2012. McGrath, T. , 2012. Sainsbury's: Second largest UK online food seller. [Online]. Available at: ; http://www. eway. co. uk/ecommerce-news/post/2012/03/14/Sainsburys-Second-largest-UK-online-food-seller143. aspx; [Accessed 19 April, 2012]. Mintel, 2011.Food Retailing – UK [Online]. Avai lable at: [Accessed 18 April, 2012]. Moon, H. C. , 2010. Global Business Strategy: Asian Perspective. Singapore: World Scientific. Morning Star, 2010. Sainsbury Lacks Competitive Edge. [Online]. Available at: ; http://www. morningstar. co. uk/uk/660/articles/94693/Sainsbury-Lacks-Competitive-Edge. aspx; [Accessed 19 April, 2012]. Pisanello, D. , No Date. SHORTCOMINGS IN ENFORCING EU FOOD LAW. WHAT DOES EU FOOD LAW STAND FOR? [Pdf]. Available at: ; http://regulation. upf. edu/dublin-10-papers/2F4. pdf; [Accessed 20 April, 2012]. Retail Detail, 2012.British food industry pledges to cut calories. [Online]. Available at: [Accessed 18 April, 2012]. Verweire, K. , 2004. Integrated Performance Management: A Guide to Strategy Implementation. SAGE. Wallop, H. , Tesco loses market share. [Online]. Available at: ; http://www. telegraph. co. uk/finance/newsbysector/retailandconsumer/8937822/Tesco-loses-market-share. html; [Accessed 19 April, 2012]. Sainsbury Strategy clock Sainsbury Appendix 2: PEST Analysis Political †¢ Sainsbury adopted the international strategy and thus the political factors along with globalisation have affected the expansion. EU has been stringent in matters of food in order to protect the customers (Pisanello, n. d) and thus the food retailers have to comply with various standards which have affected the profit with is predicted to hamper the future growth. Economical †¢ Affects the buying decision of the customers as with recession hitting the country the residents are likely to cut cost and save for future needs. The people might prefer the next door retail outlet to shop for and this would indirectly affect Sainsbury. †¢ The economic recession has affected the people residing in UK and this has ultimately resulted in affecting the retail food sector.People will not stop eating due to poor economic situation like global crises or rescession but they would obviously cut cost which †¢ Retail industry prone to negative economic c ondition and can affect the future growth Social †¢ Social trends have been changing with the development in the countries †¢ High consumer debt level with negative savings rate. Technological †¢ Adoption of online retailing †¢ Supply chain management †¢ Adoption of electronic Point of Sale (PoS) Appendix 3: SWOT Analysis Strength †¢ Sainsbury is the third largest retailer in UK with 16% of the market hare (Just Food, 2011). †¢ Sainsbury has a diversified range of products †¢ it has a good corporate image †¢ Online shopping Weakness †¢ J Sainsbury Plc is exposed to the UK business cycle to a great extend. Opportunity †¢ Growth opportunity in the online shopping market †¢ Demand of good quality of food and healthy food †¢ Growth opportunity in the emerging countries. †¢ developing presence in the chemist and drugstore category Threat †¢ Intense competition from Tesco, Asda and Morrison †¢ Mature UK Market Appendix 4: Core capabilities and resourcesFigure 2: Resources and competencies of J Sainsbury PLC [pic] (Source: Mantle, 2012) Appendix 5: Porters Five Forces Figure 3: Porters five force of Sainsbury Appendix 6: TOWS Matrix | |Strength |Weakness | | |Sainsbury is the third largest retailer in UK |J Sainsbury Plc is exposed to the UK business | | |with 16% of the market share |cycle to a great extend. | |Sainsbury has a diversified range of products | | | |it has a good corporate image | | | |Online shopping | | | |Sainsbury being the third largest retailer |Sainsbury can overcome its weakness by | |Opportunities |could make use of its corporate image in the |utilizing its opportunity and create demand for| |Growth opportunity in the online shopping |emerging countries and with the online shopping|its food and non food items. | |market |market it can further strengthen its growth | | |Demand of good quality of food and healthy food|opportunities. | |Growth opportunity in the emer ging countries | | | |developing a presence in the chemist and | | | |drugstore category | | | |Threat |With its diversified portfolio it can stay |Sainsbury needs to tackle its problem as it’s | |Intense competition from Tesco, Asda and |ahead of its competitors and along with its |too exposed to the UK business cycle and as a | |Morrison |corporate image can easily tap the mature UK |result the rivalry is quite high. | |Mature UK Market |market. | | Appendix 7: Stakeholders Mapping Figure 4: Stakeholders mapping | | |A |B | |Minimal Effort |Keep Informed | | |Shareholders | | | | |C |D | |Keep Satisfied |Key players | |Environment, Community |Customers, Suppliers, employees | Keep informed: the shareholders of the organisation should be kept informed about the happenings and decision taken by Sainsbury. It is the duty of the company to make the shareholders know about every step that the company takes. Keep Satisfied: The community and the environment falls under the category of â€Å"C† where the company should satisfy these stakeholders.The community is important as it is a place that Sainsbury operates. The environment is also important as sustainability issue raises with the environment thus it becomes incredibly necessary to keep satisfied these two stakeholders. Key Players: The key players consist of the customers, suppliers and the employees. It is through these stakeholders that Sainsbury is able to operate its business. The employees form an integral part of the organisation. The strategies adopted by Sainsbury will directly affect thee stakeholders. Appendix 8: Financial Statement of Sainsbury Table 1: Financial performance [pic] (Source: J Sainsbury Plc, 2011) Table 2: Tesco Financial statement [pic] Source: Tesco, 2011) ———————– Hybrid Threat of Substitute Low -Medium: Low in case of food items and medium for non food items For clothing is high Rivalry among Competitors High: More competitors such as Tesco, Asda and Morrison Retail market is extremely competitive. Buyers Power High: Many competitors in the industry give the buyer the power to bargain Threat of Entry Low: Requires huge capital investment Sainsbury and other big retail giants accounts for nearly 80% of the retail market share Supplier’s power Low: As the position of Sainsbury is strengthen and are able to negotiate to get the lowest price from the suppliers.

Experiment on polytropic process Essay

Polytropic Expansion of Air Object The object of this experiment is to find the relation between pressure and volume for the expansion of air in a pressure vessel – this expansion is a thermodynamic process. Introduction The expansion or compression of a gas can be described by the polytropic relation , where p is pressure, v is specific volume, c is a constant and the exponent n depends on the thermodynamic process. In our experiment compressed air in a steel pressure vessel is discharged to the atmosphere while the air remaining inside expands. Temperature and pressure measurements of the air inside the vessel are recorded. These two measurements are used to produce the polytropic exponent n for the expansion process. Historical background Sadi Carnot (1796-1832) [1] in his 1824 â€Å"Reflections on the Motive Power of Heat and on Machines Fitted to Develop This Power,† examines a reciprocating, piston-in-cylinder engine. Carnot describes a cycle applied to the machine appearing in Figure 5.1, which contains his original sketch. In this figure air is contained in the chamber formed by the piston cd in the cylinder. Two heat reservoirs A and B, with temperature greater than temperature , are available to make contact with cylinder head ab. The reservoirs A and B maintain their respective temperatures during heat transfer to or from the cylinder head. Carnot gives the following six steps for his machine: 1.The piston is initially at cd when high-temperature reservoir A is brought into contact with the cylinder head ab. 2.There is isothermal expansion to ef 3.Reservoir A is removed and the piston continues to gh and so cools to . 4.Reservoir B makes contact causing isothermal compression from gh to cd. 5.Reservoir B is removed but continual compression from cd to ik causes the temperature to rise to . 6.Reservoir A makes contact, isothermally expanding the air to cd and thus completing the cycle. A decade later Clapeyron [2] analyzed Carnot’s cycle by introducing a pressure-volume, p-v diagram. Clapeyron’s diagram is reproduced next to Carnot’s engine in Figure 5.1. Claperon labels his axes y and x, which correspond to pressure and volume, respectively. We will examine two process paths in this diagram: the isothermal compression path F-K and the isothermal expansion path C-E. Since both of these processes are isothermal, pv = RT = constant. This is a special case of the polytropic process , where, for the isothermal process, n = 1, so we have the same result, pv = c. Figure 5.1 Left sketch: Carnot’s engine, after Carnot [1]. Right sketch: Clapeyron’s pressure-volume, p-v diagram, after Clapeyron [2]. For the axes in Clapeyron’s diagram x = v and y = p. The Experiments Photographs of the equipment appear in Figures 5.2 and 5.3, and a sketch of the components appears in Figure 5.4. steel pressure vessel discharge valves thermocouple conduit pressure transducer Figure 5.2 The polytropic expansion experiment at Cal Poly. thermocouples thermocouple conduit Figure 5.3 Two, Type-T thermocouples are located inside the pressure vessel, at the geometric center. Only one thermocouple is used – the other is a spare. In the photo the thermocouple conduit has been removed and held outside of the vessel. The junctions of these thermocouples are constructed of extremely fine wires (0.0254mm diameter) that provide a fast time response. Figure 5.4 The polytropic expansion experiment equipment. Pressure measurements come from the pressure transducer tapped in to the pressure vessel shown in Figure 5.4. The transducer is powered by the unit labeled â€Å"CD23†, which is a Validyne [3] carrier demodulator. The fine wire thermocouple is described in the Figure 5.3 caption. Both thermocouple and pressure signals feed into an Omega [4] flatbed recorder. The three discharge valves on the right side of the vessel have small, medium, and large orifices. These orifices allow the air inside the vessel expand at three different rates. The pressure vessel is first charged with the compressed air supply. This causes the air that enters the vessel to initially rise in temperature. After a few minutes the temperature reaches equilibrium at which time one of the discharge valves is opened. Temperature and pressure are recorded for each expansion process. These data are then used to compute the polytropic exponent n for each process. It is important to note that the temperature and pressure of the air inside the vessel are measured, not the air discharging from the vessel. Data Pressure and temperature data, for the three runs, are provided in the EXCEL file â€Å"Experiment 5 Data.xls.† Analysis In many cases the process path for a gas expanding or contracting follows the relationship (5.1) The polytropic exponent n can theoretically range from . However, Wark [5] reports that the relation is especially useful when . For the following simple processes the n values are: isobaric process (constant pressure)n = 0 isothermal process (constant temperature)n = 1 isentropic process (constant entropy)n = k ( k=1.4 for air) isochoric process (constant volume)n = ï‚ ¥ In our experiment the steel pressure vessel is initially charged with compressed air of mass . Next, the vessel is discharged and the remaining air mass is . This final mass was part of the initial mass and occupied part of the volume of the vessel at the initial state. Thus expanded within the vessel with a corresponding change in temperature and pressure. Therefore mass can be considered a closed system with a moving system boundary and the following form of the first law of thermodynamics applies (5.2) If the system undergoes an adiabatic expansion , and if the work at the moving system boundary is reversible. Furthermore, if we consider the air to be an ideal gas with constant specific heat. With these considerations the first law reduces to (5.3) Using the ideal gas assumption and differentiating this equation gives (5.4) Substituting Equation 5.4 into 5.3 and using the relationships and gives Separating variables and integrating this equation, , yields (5.5) which is a special case of the polytropic relationship given by Equation 5.1, with n = k. It is important to note that in the development of Equation 5.5 the expansion of inside the pressure vessel was assumed to be reversible and adiabatic, i.e. an isentropic expansion. In our experiment the adiabatic assumption is accurate during initial discharge. However, the reversible assumption is clearly not applicable because the air expands irreversibly from high pressure to low pressure. Therefore we anticipate our data to yield . Two approaches are used to determined the polytropic exponent n from the data: 1. Equation 5.1 can be written as , which is a power law equation. In EXCEL, a plot of p versus v and a power law curve fit using TRENDLINE will disclose n. 2. Equation 5.6 (subsequently developed) may be used with only two states to determine n. Here is the outline of the development of Equation 5.6. We start with , which also can be expressed as and combine this with the ideal gas law to obtain (5.6) The temperatures and pressures in Equation 5.6 are all absolute and the subscripts 1 and 2 represent the initial and final states. Required 1. Pressure and temperature data are provided for all three runs in â€Å"Experiment 5 Data.xls.† Use the ideal gas law, pv = RT, to compute v corresponding to each p. Use SI units: m3/kg for v and Pa for p. 2. Plot p versus v and find n: For each run, on a separate graph, plot p [on the ordinate (vertical) axis] versus v [on the abscissa (horizontal) axis]. Use linear scales. Determine the polytropic exponent n for each run using a TRENDLINE power curve fit. Also find the correlation coefficient for each curve. (Be aware that the TRENDLINE power curve fit will give , where y = p, x = v and a and b are constants.) Plot all three runs on a single graph and find n for the combined data. 3. Derive Equation 5.6. 4. Find n for each run using Equation 5.6, where states 1 and 2 represent the beginning and ending states, respectively. 5. In a single table show all of the n values. 6. Discuss the meaning of your n values, that is, how does your n value compare with n values for other, known processes? Nomenclature c constant, N m specific heat constant pressure, kJ/kg K specific heat constant volume, kJ/kg K k specific heat ratio, dimensionless n polytropic exponent, dimensionless p absolute pressure, Pa or psia Q heat transfer, kJ R gas constant, kJ/kg K (Rair = 0.287 kJ/kg ·K) T temperature,  °C or K U internal energy, kJ v specific volume, m3/kg V volume m3 W work, kJ Subscripts 1,2 thermodynamic states References 1. Carnot, S., â€Å"Rà ©flexions sur la puissance motive du feu et sur les machines propres à   dà ©velopper cette puissance,† Paris, 1824. Reprints in Paris: 1878, 1912, 1953. English translation by R. H. Thurston, â€Å"Reflections on the Motive Power of Heat and on Machines Fitted to Develop This Power,† ASME, New York, 1943. 2. Clapeyron, E., â€Å"Memoir on the Motive Power of Heat,† Journal de l’École Polytechnic, Vol. 14, 1834; translation in E. Mendoza (Ed.) â€Å"Reflections on the motive Power of Fire and Other Papers,† Dover, New York, 1960. 3. Validyne Engineering Sales Corp., 8626 Wilbur Avenue, Northridge, CA. 91324 http://www.validyne.com/ 4. OMEGA Engineering, INC., One Omega Drive, Stamford, Connecticut 06907-0047 http://www.omega.com/ 5. Wark, K. Jr. & D.E. Richards, Thermodynamics, 6th Ed, WCB McGraw-Hill, Boston, 1999.  © 2005 by Ronald S. Mullisen Physical Experiments in Thermodynamics Experiment 5

Definition and Examples of Double Superlatives in English

Definition and Examples of Double Superlatives in English Definition In English grammar, the double superlative is the use of both most and the suffix -est to indicate the superlative form of an adjective  (for example, my most biggest fear and the most unfriendliest teacher). Although many examples of the double superlative can be found in MIddle English and  early  Modern English, today its generally regarded as a nonstandard construction or (in prescriptive terms) a  grammatical error. Occasionally, however, the double superlative is still used in present-day English to provide emphasis or rhetorical force. In such cases, says linguist Kate Burridge, the double superlative is the linguistic equivalent of a trumpet blast. It signals this information is worth paying attention to. Of course, we should never overdo linguistic fanfares (Blooming English, 2004). See Examples and Observations below. Also see: Double ComparativeDouble Trouble in English Grammar Emphasis Examples and Observations Mirror, mirror, on the wall, whos the most baddest angry young man of all?(Donald Barthelme, Before the Mirror. Sixty Stories. G.P. Putnams Sons, 1982)Suddenly a revelation hit Marty like a thunderclap. He slapped his head with the palm of his hand. Well, if Im not the most dumbest, slab-sided, cream-sucking, thick-headed cigar-store dummy in six states.(Thom Nicholson, Ricochet. Signet, 2007)Nabo told me de absolutely most funniest story this morning. I nearly spoiled myself with delight.(Queen in Las Meninas by Lynn Nottage, in Crumbs From the Table of Joy, and Other Plays. Theatre Communications Group, 2004)Also, I said, unable to control the momentum of how right I was, its freezing cold outside on Easter Sunday and every year I just stand there with my teeth clacking, and singing outside in a dress in the freezing cold is the most stupidest thing I can think of.You cant say most stupidest. Stupidest is not a word, and even if it were, it implies most.(Haven Kimmel, A Girl Named Zippy. Doubleday, 2001) Just at the turn to Hawkshead is an old-fashioned house, and at the gate of the carriage drive was the  most funniest  old lady, large black cap, spectacles, apron, ringlets, a tall  new rake much higher than herself and apparently no legs: she had stepped out of a fairy-tale.(Beatrix Potter,  The Journal of Beatrix Potter From 1881-1897. F. Warne, 1966) Well! of all the artful and designing orphans that ever I see, Oliver, you are one of the most  bare-facedest.(Charles Dickens, Oliver Twist, 1828)While I may scape,I will preserve myself: and am bethoughtTo take the basest and most poorest shape,That ever penury, in contempt of man,Brought near to beast.(Edgar in Act Two, scene 3, of William Shakespeares King Lear, 1608) The Proscription Against Double Superlatives- Standard English no longer permits expressions such as most unkindest, where the superlative is marked by the preceding most as well as the -est inflection. In C16 there was no constraint on their use, and Shak espeare uses them in several of his plays to underscore a dramatic judgment. The use of most highest in religious discourse is similarly rhetorical and was exempted by some C18 grammarians (notably, Lowth, Bishop of London) from the general censure of double superlatives. Grammarians can certainly argue that one or other superlative marker is redundant, and in measured prose one of them would be edited out.(Pam Peters, The Cambridge Guide to English Usage. Cambridge University Press, 2004)- In profane authors there are also many instances of the use of the double superlative. Sir Thomas More used the expression, most basest; Ben Jonson that of, most ancientest; John Lilly (of the time of Queen Elizabeth) that of, most brightest; and Shakespeare, most boldest, most unkindest, most heaviest.(On the Language of Uneducated People, The Saturday Magazine, August 24, 1844)

Learn How to Conjugate Réduire (to Reduce) in French

Learn How to Conjugate Rà ©duire (to Reduce) in French Rà ©diure  is the French verb that means to reduce. This should be pretty easy to remember because the English and French words are so similar. What happens when you want to say reduced or reducing? Thats when youll need to know  rà ©duires conjugations and this lesson will show you the basics. The Basic Conjugations of  Rà ©duire The French language gives us more forms of verbs to learn then we have in English. Thats because the verb changes with every subject pronoun within each tense. This means you more words to memorize. That is only one challenge in French verb conjugations, though. Words like  rà ©duire  pose another because they dont follow any of the normal rules.  Rà ©duire  is an  irregular verb, though all  French verbs ending in  -uire  are conjugated this way. To make this easier, consider studying a few at the same time. As with any conjugation, we begin with the verb stem. In this case, that is  rà ©dui-. From there, we add a variety of endings to match the tense with the subject pronoun. As an example,  je rà ©duis  means I am reducing while  nous rà ©duisions  means we reduced. Present Future Imperfect je rduis rduirai rduisais tu rduis rduiras rduisais il rduit rduira rduisait nous rduisons rduirons rduisions vous rduisez rduirez rduisiez ils rduisent rduiront rduisaient The Present Participle of  Rà ©duire The present participle of rà ©duire is also irregular in that it adds an - sant ending to the radical. This produces the word rà ©duisant. Rà ©duire  in the Compound Past Tense The  passà © composà ©Ã‚  is a compound past tense and its used often in French. It requires the  past participle  rà ©duit  along with the present tense conjugate of the auxiliary verb  avoir. This forms phrases such as  jai rà ©duit  for I reduced and  nous avons rà ©duit  for we reduced. More Simple Conjugations of  Rà ©duire There are a few more basic conjugations you may need of  rà ©duire  at times and each has its own usage. For example,  the subjunctive  questions whether the act of reducing took place. Similarly,  the conditional  says the reduction will only happen under certain conditions. The passà © simple  and  the imperfect subjunctive  are literary tenses and found most often in formal writing. Subjunctive Conditional Pass Simple Imperfect Subjunctive je rduise rduirais rduisis rduisisse tu rduises rduirais rduisis rduisisses il rduise rduirait rduisit rduist nous rduisions rduirions rduismes rduisissions vous rduisiez rduiriez rduistes rduisissiez ils rduisent rduiraient rduisirent rduisissent For direct statements, commands, and requests when you dont want to mince words, you can use  the French imperative. When doing so, skip the subject pronoun, simplifying  tu rà ©duis  to  rà ©duis. Imperative (tu) rduis (nous) rduisons (vous) rduisez

A literature review of disinfectants commonly used

A literature review of disinfectants commonly used The purpose for this literature review was to examine the literature currently available to the general public on the application of a range of disinfectants used within a microbiology laboratory in both the public e.g. hospital laboratories and the private sector e.g. university laboratories. This literature review was carried out on the effectiveness of disinfectants so that previous and current knowledge on the use of these disinfectants can be analysed. This will help give an insight into the subject area and help with the preparation and production of the final report based on the research being carried during the literature review and research project. The main purpose of the research project being conducted was to compare the effectiveness of a variety of disinfectants especially Trigene which has been endorsed for use in the microbiology laboratories of the Greater Glasgow and Clyde health board and that of Virkon which is currently used by the microbiology laboratory at the University of the West of Scotland. The literature examined showed that the disinfectants used in clinical laboratories and any other area where microorganisms can cause a problem with cross-contamination, should be evaluated for their effectiveness against the range of organisms which might be encountered. It is an important requirement that the disinfectants being used are able to inhibit or kill the microorganisms quickly and by using the lowest concentration available. (Isenberg, 1985) A study conducted by Kasthjerg et al (2010) which looked at the effects of a range of disinfectants on the expression of virulence genes present in the bacterium Listeria monocytogenes. This study showed that effects on the virulence gene in the bacterium could be linked to the chemicals found in the disinfectant with some causing an inhibition of the gene while others showed an induction of the gene Disinfectants A disinfectant is a chemical which is widely used to eradicate a variety of microor ganisms that are currently found in the samples received into a laboratory or are currently used within an educational setting for the teaching of microbiology to students. Disinfectants can have any of the following chemicals as their main active ingredient: halogenated tertiary amines, chlorine containing compounds, phenols, quaternary ammonium compounds and peroxygen’s. (Tyski et al, 2009) Thus the disinfectants can be divided into groups relating to the chemical present as the active ingredient and these groups will be discussed later in the report. It is important that certain criteria are met when classifying a chemical as a disinfectant, these include:- That the chemical components of the disinfectant will not have an adverse effect on the health of the user and if any health issue is realised then appropriate action can be taken to remove this risk i.e. use PPE such as gloves or respiratory mask. (Severs & Lamontagne, 2002) It. is also important that the disinfectant has the ability to render inactive or kill a wide range of microorganisms including viruses, bacteria and fungi. (Severs & Lamontagne, 2002) It is also important that a disinfectant does not have an adverse effect when used on equipment.

Construction Procurement Essay Example | Topics and Well Written Essays - 1250 words

Construction Procurement - Essay Example There are different approaches to procuring projects. These approaches are complicated since they lack clarity and particular description of particular procurement routes. The common types of procurement routes available are; For this type of procurement route, the client develops the idea of the project and comes up with a budget. A consultant prepares the design and tender documents for the scope of work to be executed. It is the work of the client to appoint a suitable contractor to execute the work according to the design. The contractor has to complete the work within the specified time frame after an agreement on the contract amount. The contractor remains in a position to sublet the work although he remains liable to the client. During the execution of works, the consultant remains as the administrator, advising the contractor in matters pertaining to design, the progress of work and payment certificates ought to be paid by the client. The contractor is therefore obliged to execute work according to the design, failure of which may lead to his disqualification. To minimize these risks, some refinements are made to this method. This refinement is called Two stage tender. The contractor’s tender relies on consultant’s design partially. This is the stage 1 tender. Thereafter, the contractor will assist in the development of the design and complete tender documents. These documents are then used to develop tenders for the work to be executed (stage 2 tender).the party involved in stage 1 tender has the opportunity to participate in the construction stage. This refinement adds risks to the final tender sum, uncertainty in date of completion of the project. The only variance that is involved in this route is called contractor design portion. This involves the consultant completing most of the work in design. The contractor completes the rest. This is only applicable when special design input is needed.  Ã‚  

KAFKA, HAWTHORNE, AND COETZEE Essay Example | Topics and Well Written Essays - 1250 words

KAFKA, HAWTHORNE, AND COETZEE - Essay Example The protagonist of Kafka's The Trial, Josef K, and the protagonist of Coetzee's book share a lot in common, even if the latter book is more political than anything by Kafka. These issues, and the full power of Kafka's The Trial, will be explored in this paper. Many might suggest that Kafka's work has no fore-bearers and that it appeared fully formed. There is sense in this suggestion. The period and place in which his books and stories were written were historically unique. The First World War had demolished many naive beliefs about the world and the rapid industrialization of the modern world was creating difficult conditions for many people. World War II and the destruction of European Jewry lurked on the horizon. The sense of dread in Kafka's work seemed in some way to have the power of a fortuneteller. It is truly terrifying. It is almost as if Kafka knew what was awaiting the world. If he had lived, he too may have perished in the Holocaust. Nevertheless, there were works of lit erature before Kafka that in someways suggest his work. One of these is Nathaniel Hawthorne's the Scarlet Letter. In this famous novel, Hester Prynne is branded with a scarlett A, after committing adultery. She is ostracized from her community and refuses to publicly identify the father of the child that is then illegitimately born. The community has turned against her. She is removed from the community by the force of the institutions that protect public morals. This is similar to Kafka's The Trial, but the most important distinction to be made, however, is what each authors' real subject is. Hawthorne's target is society's hypocrisy and its willingness to ostracize essentially good people. But however much we may dislike the methods of the town people and their treatment of Hester Prynne, we nevertheless recognize their cruelty and hypocrisy as deeply human. We are familiar with the human hypocrisy which these people represent. Additionally, we might even understand that adultery would be a big problem in a small town in New England during that period. The treatment of Hester may be over the top, but perhaps she did deserve some sort of censure. Kafka's work, however, is very different. There is little to be understood about the forces arrayed against his various protagonists. These forces are not really human, they seem to not even be living. In the Trial, Josef K. is accused of an unspecified crime which he did not commit. Although the i nstitution that tries him appears to be human, it is clear that it is instead a monstrous machine at work, slowly seeking to crush him. There can be no appeal to passion or humanity, as in the Scarlet Letter. Josef K. is trapped by forces that do not feel. At first, he feels like if he just explains himself to the court they will understand: â€Å"He had often wondered whether it might not be a good idea to work out a written defence and hand it in to the court. It would contain a short description of his life and explain why he had acted the way he had at each event that was in any way important, whether he now considered he had acted well or ill, and his reasons for each. There was no doubt of the advantages a written defence of this sort would have over relying on the lawyer, who was anyway without his

Work is a theatre and every business is a stage. Discuss Outline

Work is a theatre and every business is a stage. Discuss - Outline Example e the reader with a discussion and analysis of this particular quote and the impacts and ramifications that it has with regards to the business world and the individual employee. Moreover, marketing theory and social psychological theory will be used a means of helping the reader to come to the understanding that even though certain processes and decisions may seem as second nature, there are theories and powerful matrices of â€Å"choice†/†behavior† that effect the way in which a person behaves within any given business engagement. Through understanding these â€Å"roles†, the reader can come to a more informed understanding with regards to the fact that theory plays a defining role in helping to shape these interactions and define these engagements. Whereas all of the theories that have been put forward area useful with regards to understanding human action, they must also be understood in terms of motivating roles that constrain and nearly require individuals to behave in certain predisposed manner. Although it is most certainly true that people have a free will and can exercise their own rational choice with regards to what roles they fulfill and what level of engagement they offer, the theories and approaches that have thus far been put forward provide help to underscore the fact that even decisions that are seemingly made â€Å"independently† are in fact constrained by powerful choice mechanisms that lie nearly outside the control of the individual within the business environment. By engaging with such a reality and understanding these dynamics more closely, the business leader can more effectively target their approach to appeal to these core determinants. Smith, W. K., Gonin, M., & Besharov, M. L. (2013). Managing Social-Business Tensions: A Review and Research Agenda for Social Enterprise.  Business Ethics Quarterly,  23(3), 407-442.

Advertising Management and Brand Delivery Essay

Advertising Management and Brand Delivery - Essay Example Before criticizing statement, one has to understand the perspectives and viewpoint David Ogilvy (who has built one of the largest advertising agencies in the world) in order to address key assignment questions in precise manner (Rieck, 2013). David Ogilvy viewed advertising as the source of promoting products and helping the company to sell items which can help the firm to generate revenue. Consideration of the confession of David Ogilvy in the book named as â€Å"Confessions of an Advertising Man† reveals the fact that the advertising legend was not even ready to perceive advertising as creative expression which may not have sales impact (Ogilvy, 1988). Ogilvy (1988, p. 43) wrote â€Å"I tell new recruits that I will not allow them to use the word creative to describe the functions they are to perform in the agency† in order to his ignorance towards the word creativity. According to Ogilvy (1988), one cannot afford to become creative in advertisement designing for the sake of creativity without producing measurable result because it is responsibility of the advertising firm to take care of the interest of client who is paying for designing the advertisement. Now, the question is whether David Ogilvy was right while stating â€Å"If it doesn’t sell, it isn’t creative† or it was a misconception of the advertising legend? At this point of discussion, the essay is in no position to criticize or judge the validity of the statement due to two reasons, 1- the researcher needs to conduct literature review regarding the role of creativity in advertisement in order to get idea of theoretical background of the statement and until then, any judgement will bound to face degree of subjectivity and 2- the concept of creativity is pretty much tacit in nature hence one has to define the characteristics of creativity before making any subjective judgement to statement of David Ogilvy. Therefore, in the next section, the essay will try to answe r the three questions such as, 1- what the role of creativity in advertising is, 2- how creativity can both positively and negatively affect the success of a campaign and 3- how the creative process can be supported by the elements of the creative brief and answering the three questions will help the researcher to criticize David Ogilvy’s statement such as â€Å"If it doesn’t sell, it isn’t creative† in non-partial and robust manner. Role of Creativity in Advertising Kawashima (2006) compared advertising campaigns in Japan, US and UK and found significant amount of differences in look, feel and style of television adverts. If advertising is paid form of communication and aim is to just promote product information to customers then why would advertisers need to experiment with form, content and layout? Well, that is a pretty interesting question and answer to the question is linked with need of creativity in advertising space. Kawashima (2006) also found t hat advertisements produced in UK have more cutting edge cutting edge creative production appeals in comparison to advertisements in emerging markets like Brazil, Russia, China, India and South Africa which can be classified as banal calls to attract customers to buy the products. Grabher (2001 and 2002) pointed out that with the increase in competition in globalized economy, marketers are seeking to put more creative quotients in advertisements in order increase brand visibility among customers as against competitors. In the literature regarding advertisement, importance of culture, geo-demographic dispositions on advertisement got greater importance as against literature regard

Interview for selection Essay Example | Topics and Well Written Essays - 750 words

Interview for selection - Essay Example The available data on the subject was analyzed and interpreted to briefly explain the details and technicalities which are used in conducting these resources and later on through the course of this report, two types of interviews that are most popular amongst organizations are discussed and explained. Their advantages and disadvantages of the usage of these two interview types are discusses along with a compare and contrast of the latter. Because of the physical presence of the candidate, job interviews tend to be the best way for communication. A candidate’s body language, confidence level, expressions, and communication skills can be most visible in his/her physical presence, it is believed that job interviews can play a major role in helping the organization to decide whether the employee can be a good fit for the organization or not. Interviews can either be conducted in a structured way with questions framed prior to the interview by the interview, or in an unstructured way where questions are asked according to the course of the conversation. Different types of Interviews are The Screening Interview, which are used to filter-out the best possible candidates based on general attributes such as confidence, stress management, previous work experience, adaptability etc. Then, Stress interviews are used to gauge how much stress can a person tolerate. Then comes behavioral interviews what gauge the past behavior of the employees. Meal-time interviews are held for positions which involve frequent interaction with the organization’s stakeholders to see how a candidate would act as a host and a guest (Dessler 2003). Group interviews are also used later in the Selection Process to get a complete picture of the personality and abilities of the candidates. Discussed following, are the compare and contrast, and adva ntages and disadvantages of Group Discussion Interviews and Group Panel Interviews that are

Business report on Tesco Essay Example | Topics and Well Written Essays - 1000 words

Business report on Tesco - Essay Example Tesco Bank is a wholly owned subsidiary of Tesco that was established in 2008. The chief executive officer (CEO) of Tesco is Dave Lewis. Including franchises the firm has 6,814 stores across the globe. The firm also has six online stores. Tesco is a publicly traded company whose stocks are openly sold in the London Stock Exchange (LSE) under the symbol TSCO. As of November 28, 2015 the price of TSCO stocks was $169.15 (Yahoo, 2015). The market capitalization of the company is $13.67 billion. The accounting of the company is based on a fiscal year instead of the natural year. The 2015 fiscal year started on March 1, 2014 and it ended on February 28, 2015. The independent auditor of the company is PricewaterhouseCoopers.  Tesco Bank is a wholly owned subsidiary of Tesco that was established in 2008. The chief executive officer (CEO) of Tesco is Dave Lewis. Including franchises the firm has 6,814 stores across the globe. The firm also has six online stores. Tesco is a publicly traded company whose stocks are openly sold in the London Stock Exchange (LSE) under the symbol TSCO. As of November 28, 2015 the price of TSCO stocks was $169.15 (Yahoo, 2015). The market capitalization of the company is $13.67 billion. The accounting of the company is based on a fiscal year instead of the natural year. The 2015 fiscal year started on March 1, 2014 and it ended on February 28, 2015. The independent auditor of the company is PricewaterhouseCoopers.   In fiscal year 2015 Tesco generated sales of  £62,284 million. The sales of the company decrease by 2% in comparison with the previous year. The net income of the firm in 2015 was a loss of  £5,766 million. In 2014 the firm was able to achieve a profit of  £970 million. The total assets of the firm as of February 28, 2015 were  £44,214 million, while the total equity of the firm at the same date was  £7,071 million. The cash reserve of Tesco at the end of fiscal year 2015 was  £11,819 million. The bad financial p erformance of the firm in 2015 caused the cash reserve of the company to go down by 9.68%. In terms of total liabilities the company owes  £37,143 million. The net margin shows the absolute profitability of a company, while the gross margin is a measure of broad profitability.  

Interview for selection Essay Example | Topics and Well Written Essays - 750 words

Interview for selection - Essay Example The available data on the subject was analyzed and interpreted to briefly explain the details and technicalities which are used in conducting these resources and later on through the course of this report, two types of interviews that are most popular amongst organizations are discussed and explained. Their advantages and disadvantages of the usage of these two interview types are discusses along with a compare and contrast of the latter. Because of the physical presence of the candidate, job interviews tend to be the best way for communication. A candidate’s body language, confidence level, expressions, and communication skills can be most visible in his/her physical presence, it is believed that job interviews can play a major role in helping the organization to decide whether the employee can be a good fit for the organization or not. Interviews can either be conducted in a structured way with questions framed prior to the interview by the interview, or in an unstructured way where questions are asked according to the course of the conversation. Different types of Interviews are The Screening Interview, which are used to filter-out the best possible candidates based on general attributes such as confidence, stress management, previous work experience, adaptability etc. Then, Stress interviews are used to gauge how much stress can a person tolerate. Then comes behavioral interviews what gauge the past behavior of the employees. Meal-time interviews are held for positions which involve frequent interaction with the organization’s stakeholders to see how a candidate would act as a host and a guest (Dessler 2003). Group interviews are also used later in the Selection Process to get a complete picture of the personality and abilities of the candidates. Discussed following, are the compare and contrast, and adva ntages and disadvantages of Group Discussion Interviews and Group Panel Interviews that are

Organizing a Trade Fair with Fresh Graduates Essay Example for Free

Organizing a Trade Fair with Fresh Graduates Essay Organizing a trade fair requires sustained efforts from a capable team that needs to posses some experience in the field of sales, a good acknowledgment of the products promoted and their features, developed communication skills, correctness and objectivity. Given that the trade fair will be organized with the participation of fresh graduates that do not possess any experience in the field, this criteria will be replaced with their major specialization.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As such, as the trade fair is open to the public, (it grants access to all interested viewers and the press), the personnel in charge of organizing it will be subdivided into four teams: a team in charge of the budget, a team handling the logistics of the trade (renting the space, insuring the transportation means and display of the products), a team that presents the products to the potential customers and a team for public relations (meet the guests at entrance, hand out fliers and other promotional materials, attend the press conference and give statements regarding the trade, products and organization in general.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to select those employees that possess the required capabilities to successfully and timely organize the fair, the project manager will divide them into four groups, according to the four teams needed, based on their educational background. As such, the budget team will be formed out of accounting graduates; the logistics team will be formed of management graduates; the team in charge of presenting the products will be made up of technical graduates and the PR team will consist of communication or mass-media graduates.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To determine the skills necessary for the successful and timely completion of the trade fair, the manager will analyze the organization of past events that have generated successful outcomes and establish the core requirements for the team. Furthermore, he will engage in conversations with other managers that have organized trade fairs in order to get a first hand insight on organizing such an event. He will then step-by-step analyze the process and identify the skills needed at each level (budget developing, logistics, product presentation and PR). Once he has identified the required skills, he will compare them with the current skills possessed by the members of his team, and where the team lacks, he will propose improvements.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To get an informed data on the skills currently possessed by his team, the project manager will analyze the education background of his personnel, divide them into teams accordingly and test the capabilities of the team members throughout simulations of concrete situations and theoretical testings.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The team in charge of developing the trade fair budget will be formed from accounting graduates. The members skills will be theoretically analyzed from the view points of their graduation marks, their capabilities of solving theoretical problems regarding annual budgets and multiple choice tests of accounting. Furthermore, they will be subjected to practical tasks regarding the correct development of budgets. Based on the results, the project manager will be able to get a clear insight on the capabilities of each team member.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To test the skills of the logistics team, the project manager will present the team members with organizational concerns and demand solutions to the problems presented. Based on the solutions proposed by the personnel, the manager will identify the capabilities of each team member and their core competencies, properly directing them towards subdivisions of logistics.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The product team will be tested in regard to their knowledge of the products presented, their features and functionality. The testing will be done throughout written tests as well as throughout simulations of concrete situations in which customers inquire about the products on display. The PR team will be subjected to written tests regarding their behavior towards customers and the press, and also to simulations of concrete situations. Bibliography: Wikipedia, The Free Online Encyclopedia, Trade Fair, April 4, 2007 http://en.wikipedia.org/wiki/Trade_fair, last accessed on April 16, 2007

Recruitment and selection process of the fast food industry

Recruitment and selection process of the fast food industry This dissertation will discuss the recruitment and selection process of the fast food industry in London and case study about particular company. The practise of HRM in recruitment and selection process will also be discussed in this dissertation. In this chapter the background and motivation of this study is discussed along with the aims and objective. Moreover the research questions and the structure of this dissertation are discussed in this chapter. 1.2. Background and motivation In the past two decades the manner in which organization recruit people for their business has changed into a different level. The practise of human resource management in recruiting people has made a significant changed in the food industry across Greater London. Peoples food habit and ass well as recreational activities has also changed. And for changing those activities fast food played a very vital role in society. The competition among the competitors become intense as this is a very profit oriented business. As the competition gets intense and moves into higher value added work, strategic recruitment and selection is vital for organizations success. The trend of fast food can be tracked from the very early stage of the civilization and in UK from the beginning of the twentieth first century first food is growing as a lucrative business. Fast food gain popularity as peoples life gets busy and subsequently more and more things added in their life. The chain fast food shop start arriving in UK from the late 60s and KFC was the first to introduce followed by Pizza Hut and Mc Donalds. The practise of HRM into the fast food industry was present from the beginning but in many cases in was written or not classified as a necessary step. But in recent years the fast food chains bring themselves under very strict rules and policies. Trained staff always brings more profit to the business. And also for the past decades the kind of people interested in getting those job has changed significantly. Mostly students are seen in these jobs as it gives them the flexibility of working according to their college time table and also they can support their study while their working part time. The main principal for any job is the right person for the right job. Organizations always give importance for its manpower as they are their representative and profit maker of the organization. The operative manpower is equally important as managers working for the enterprise. All business organisations need different people to operate different activities inside their organization and it is equally important to select and recruit suitable candidate for that job. The practise of Human Resource Management in an organization is not possible if suitable candidate is not recruited in the organization. 1.3. HRM practise in the Travel Food industry in London In late 1990s, the HRM was significantly recognised as an integral component of business success by academic researchers and business practitioners (Kalleberg and Moody, 1994; Paul and Anantharaman, 2003; Hislop, 2005). Different arguments and concepts were presented by these researchers particularly how HR practices could affect organisation performance; how economic and social context shapes HR strategies and practices of organisations; the new organisational forms and relationships; and the importance of knowledge management and learning in the workplace. Every organization understands the need of HRM practise in selection and recruitment process. By doing so they prepared particular recruitment and selection plan according to the need of their own organization. Mc Donalds and SSP Ltd collaborated with different university to train up their manager according to their need. Most of the big franchises are tied up with different universities to train their staff in hospitality and Human Resource Management. And if we consider the practise of HRM most food franchise company nowadays has made their own prospectus and procedures about recruiting people. Selection and recruitment are two very interrelated process where one process ends another process starts. They are very important procedure of the organization and different from each other. 3.1 Bright Features SSP is promoting itself as food and travel expert, so giving the best possible service to customer is at the heart of SSP strategy. As a result it is important for the company to maintain cutomer satisfaction. So to maintained customer satisfaction employee job satisfaction is vital as dissatisfied worker may not provide good service to the customers. One who is happy at work place is more likely to influence other in a positive manner to make other happy. Therefore, to increase the satisfaction of customer it is important that employees at different level working for SSP are satisfied. Both at management level as well as ground level were actual customer service is being delivered. Company have a good mix of employees of different backgrounds which makes it even more capable to provide international quality service to its customers. Further, organisation also carry out research for understanding customer need during travelling, as it operates worldwide in 32 country to meet the dema nds of travelling customers. On the basis of customer demands of each location and information gathered through research, company have always tried to provide customers a good mix of food verity that meets their appetite. 1.4. HRM practise in SSP UK Ltd (Camden Food) The concept that people are the organisations key source of sustained competitive advantage continues to be an overriding theme in the research literature and a lever for Human Recourse practitioners Grattan, (2000); Pfeffer, (1994); Barney, (1995). It is not surprising, therefore, that the link between HRM practices and employee and organisational performance has attracted considerable attention over the past decade both in the US Huselid, (1995); Pfeffer, (1998) and the UK Guest, (1997); Wood and deMenzes, (1998). 1.4. Aims and objective The aim of this research is to help industry expert and employee to understand the importance of HRM in recruitment and selection process and the give an overall idea how effective HRM practise can change the recruitment process. The purpose of this study is to give a clear understanding what are the HRM practises used by the employer to select and recruit employee at present. Also suggest employer how the selection and recruitment process can be made more effective. The primary research question are listed as below 1. What procedures are used in recruiting and selecting employee in the industry and how the practise of HRM is ensured in that process? The dissertation will try to find out different process of selecting and recruitment process undertaken by different player in the industry. The reason why these methods are preferred? 2. How selection and recruitment process can be more effective and how it can contribute performance of the employee. 1.5. Limitation of the study Limitation in any study is not an unusual matter. Every research encountered by limitation. The study is undertaken in a small sample group from the hospitality industry and fast food industry. There are many organizations in the industry and many more way of selecting and recruiting people. This is a major limitation of the study as the finding only concentrates a particular organization. A larger sample size would give the chance to go through more data and also the application of both personal and HR functions. It can also be possible to investigate variety of examples of organizational practise if the sample size is larger. It would be better to investigate more than two organizations recruitment and selection process, but due to time constraint this could not be achieved. The researcher selected two group of people one pass through the selection process and get recruited and the other group who is looking for job or attempted but failed to pass the recruitment process. Some data were confidential enough not to pass to the researcher. As the topic of the dissertation covers a very wide area, researcher tried to cover as many areas as possible. 1.6. Contribution of the study The analysis of the study reveals the aims and objective of the research. Among the contributions are the literature for the researchers in future in relation to the HRM practice for the other industry. Analyzing the function of modern human resource management is another contribution in the perspective of academic study. Secondly, HR manager of travel food industry and more specifically SSP UK Ltd can evaluate their existing recruitment and training program. The study will help understand the standard recruitment and selection procedure and thus compare it with their own recruitment and selection procedure. 1.7. Research structure This study will follow a certain structure. The structure followed is given below Chapter 1: The introduction part will discuss the purpose of the study and also the aim and objective of the study. It will also briefly discuss the motivation and background of the study. A short description about the industry and also the history of the industry. Chapter 2: The literature review part will discuss the HRM practise in recruitment and selection process. It will also discuss the related theory about selection and recruitment process. The part will consist the definition of recruitment and selection and the process of respective ones. This part will relate the theoretical analysis and also states the finding of different scholar in this field. Chapter 3: In chapter three general research methodologies are described. It also discuss the method that this research use to complete the study. The data collection method and the difference between secondary data and primary data are also discussed. The limitations of the data collections are discussed at the end of the research. Chapter 4: Findings of the study and data are discussed in this chapter. Data are gathered from different sources for the study each source has been described with the method used. Chapter 5: At the end of the dissertation a thorough indication and conclusion of the current research have been drawn. Other important part of this chapter is to describe the contribution and benefit of this dissertation. Based on the research results some recommendations have been given followed by limitations of the current study, and future research. 2. Literature review 3250 2.1. Introduction The relevant literature review of this study is discussed in this chapter. The previous chapter has been discussed about introduction of the study which discussed the motivation and background, the aims and objective of the study and also the structure of the study. The chapter starts with a brief discussion about HRM and the role of HRM in recruitment and selection. The relevant theory about recruitment and selection are discussed followed by their process. The factors influencing the recruitment and selection process are also discussed. The historical work of previous researcher are also discussed and used as a guideline for further research. 2.2. The role of HRM The key characteristic of the HRM approach is the involvement of the personal function at a strategic level. The increased globalisation of busyness world and a very competitive market has triggered the emergence pf human resource management. Personnel management is the part of an organization which is concerned with people at work and their relationship with the enterprise. Personnel management aims to achieve both efficiency and justice. It seeks to provide fair terms and conditions of employment, and satisfying work for those employed (Cole, 2002). The modern human resource management has emerged from traditional personal management. Human resource management is defined as a strategic and coherent approach to the management of an organizations most valuable assets the people working there who individually and collectively contribute to the achievement of its objectives (Armstrong 2006). It is the people who always represent the organization in front of the public, so the management of people inside the organization is very important. And it is the trained and skilled staffs that generate the profit and give the organization a better position in the market. Organizations now days even compete about their staff that who has the better staff. They even hire independent organization to judge the service between different companies and based on that report they improve their service and organization. The synergy is achieved when the approaches are practiced all together. When practices are implemented together and synergistically then it is called bundles. The concept of bundling has defined strict definition but finds its roots in the concept of internal fit developed in the strategic human resource management literature (Bowen and Ostroff, 2004). The organization can deliver better service if all part of their business is providing a quality service and thus the organization as a whole performs better. If an organization implement couple of high performance work practise in their workplace that will not make a big difference as they are still lacking in many other part of organization skills. Suppose the organization implement team work as their high performance achievement but the total team performance will depend not only on one colleague but the performance of all colleagues. Different team members can have different issue with organization which might affect their performance so that also make a difference on the collective performance of the team work. Employment motivation is also a very important fact in case of team work. In 1998, British Workforce Relation survey (WERS) conduct a survey among the employer in Britain and found that there are some number of key human resourse management practise among British organisations that includes careful recruitment and selection, performance appraisal, training and team working. The survey also found some evidence of the integration of human resource management practise and survey(Cully et al.1999). There are two different side of the survey which is visible through data, the practice of human resource management in British organization is widespread but the level of strategic integration of these practises is quit low. Cully et al found is his research that only 15 percent of the role of training in 265 workplaces had a majority of the human resource management in place. Studies of high performance work systems have also shown a similar pattern; relatively common adoption of individual practices but little evidence of widespread integration (Appelbaum et al., 2000). 2.3. Recruitment There are few definitions available of recruitment. Recruitment involves actions and activities taken by an organization in order to identify and attract individuals to the organization who have capabilities to help the organization realize its strategic objective. Breaugh gave the following definition of recruitment Employee recruitment involves those organisational activities that 1) influence the number and /or the types of applicants who apply for a position and /or 2)affect whether a job offer is accepted. Edwin Flipo states that recruitment is the process of searching for prospective candidate and stimulating them to apply for the job.(Edwin Flipo, 2001) Recruitment includes the set of activities undertaken by the organisation for the primary purpose of identifying a desirable group of applicant, attracting them into its employee ranks, and retaining them at least for short time. (Taylor Collins, 2000). Recruitment involves actions and activities taken by an organisation in order to identify and attract individuals to the organisation who can help the organisations achieve their target and goal. Recruitment has emerged as arguably the most critical human resource management functions for organisational survival and success. Many organisations have increased their budget for recruitment. 2.3.1. Principal of recruitment process There are number of important characteristic in recruitment definitions. Firstly the process involves specific actions and activities that are undertaken to achieve particular outcome. Secondly in indicates that the purpose of those activities are to generate a pool of candidate to enhance their interest towards the organisations and eventually to accept a job offer in the organisation. The third important characteristic is that it the number of people attracted towards the process might have the capabilities to be hired but it depends on the selection process where the overqualified and under qualified people will be excluded from the process. Fourthly the recruitment is the process where any post hire process are not discussed because recruitment is the process to influence candidate to apply for the advertise jobs and accept the job offer. 2.3.2. Purpose and importance of recruitment There are some purpose and importance of recruitment which required to be clearly defined in any research. The importance can described as follows 1. Determine the present and the future requirements of the organisation on conjunction with its personnel -planning and job analysis activities. 2. To keep the cost minimum and also attracting maximum candidate. 3. As selection process depends on recruitment process it is the job of the recruitment process to increase the success rate of selection process by reducing the under qualified or overqualified job applicant. 4. It is also the recruitment process where the it is given priority that the recruited candidate stays inside the organisation for maximum number of year. 5. Organisations legal and social obligation about the ratio of recruited people whether ethnic, local or gender in its workforce is also served through recruitment. 6. Recruitment is the first step where the potential job applicants are identified. 7. By practising the daily job the effectiveness of different recruiting techniques and sources of all types of job applicants are explored. 2.3.3. Recruitment process In recruitment process identifying and attracting qualified candidate is the most important aspect. There are five interrelated steps about recruitment process. They are- Planning Strategic development Searching Screening Evaluation and control 2.3.1. Planning Planning is the first stage of the recruitment process. It involves about the vacancy and the duty surrounded by that role. Planning also gave an clear idea about number of candidate and the type of candidate applying for the job. An important part of the planning is to attract more people than the organisation needed so that they can choose the right candidate and also attracting the type of candidate similar to the advertisement. 2.3.2. Strategic development After deciding how many people are required and what qualification required the management concentrate in the strategic development. Different companies have different view about strategic development. The first thing is to decide in strategic development is to decide whether to recruit someone with past experience or whether to recruit someone with fresh knowledge and invest towards the future training of that employee. After deciding the eligibility of the employee the organisations look different medium to advertise the job and which labour market they want to target. All these activities are inside the strategic development of recruitment. 2.3.3. Searching The searching process begins after the planning and strategic development. If the first two processes run well then in searching process the organisation should receive many application because at this stage the medium is activated as the HR manager gives green signal about vacancy inside the organisation. All the application must be screened and after careful screening the candidates who passed should called for interview and the candidates did not pass should sent letter explaining the reason of failure. Another important criteria about searching process is to pass the proper massage through the proper channel. And it is the duty of searching option that maximum attention gets from the candidate by avoiding the undesirables. 2.3.4. Screening The selection process begins after a carefully scrutinizing the candidate at the recruitment process. However good the attraction process it is probable that there will be more candidates than positions to be filled and often the case there that there will candidates than can be realistically taken on to the next stage of more time consuming selection processes such as interviewing and testing. The reason for screening inside the recruitment process is that selection process starts only after candidates are short listed for the next stage. 2.3.4. Sources of recruitment There are two types how recruitment are processed in an organisation. They are internal recruitment and external recruitment. 2.3.4.1. Internal recruitment The advantages of internal recruitment are that: financial costs associated with recruiting can be saved by internal recruiting. It will also save training costs and time as the employee will have insight knowledge of the organization (Wanous, 1992). There are some tools organisation uses for internal recruitment. Promotions and transfers Promotions and transfers are very important role for internal recruitment. Promotions have very positive role inside the organisations as they encourage colleague, built moral attributes among employee. Through this process organisations can build employee by their need and as those employees are serving for a long time for the company they feel for their organisation. Employee referrals When an employee is working for an organisation for a long time they know the need of the organisation and sometime they refer employees according the need of the organisation. This way organisation can sometime get high skilled employee but in a very minimum cost. Another positive side about employee reference is through this employer are fulfilling their social obligation and establishing goodwill. Former employees Another source of internal recruitment is former employee. Former employees sometimes return to the organisation for better career growth and also sometime after in another job they can compare which is better this way they can differentiate which employee is better. 2.3.4.2. External recruitment External recruitment makes is possible interview a wide a range of candidate and chose from that selection. Sometimes employer need to pump some fresh blood inside their organisation to get some new business ideas and also to put some energy inside the organisation. But sometimes company end up with huge cost for hiring external employees but they are not as qualified as their curriculum vita says. Advertisement The most popular method of job recruitment is the advertisement through different medium. Employers describe the job responsibilities and requirement of the job followed by how to apply and by which date they have to apply. The most popular medium of advertisement are the newspaper, company website and different jobsite which post job from different company. Most people apply through this medium and sometimes company also promote themselves through these advertisements. Professional and trade association Professional association for trade and technical bodied are very active in the field of recruitment and selection. They provide employer with people according to their need and those professionals are trained with international standard. Like for accountant and technical jobs are always preferred by the professional bodies. Now days there are some websites like linked in which network among different professional people. Walk in store Another popular method among the employee or ob seeker for different store and food shops are known as walk in store. Company advertise in front of the stores or there is a particular place where companies hired. In Europe and other western countries where the chain stores are established they managed to recruit people from their own recruitment centre. In this process mostly entry level and unskilled employees are hired. Employer sometime announces open day recruitment for hiring people. Through open day recruitment organisation External Forces Supply Demand Unemployment Rate Labour Market Political Legal Image Recruitment Internal Forces Recruitment Policy HR Planning Size of the Firm Growth Expansion 2.4. Selection Selection is the process where employer chooses from a pool of candidate who is best suitable for the organisation. From the beginning of the selection process till the end selecting the right candidate is the only objective and to do that there are different test that employer choose to differentiate among the candidate. Selection is a process of differentiating between applicants in order to identify those with a greater likelihood of a success in a job. (Stone, 1999) Selection is a very constructive process through which right candidates comes out. 2.4.1. Preliminary interview The first step of the selection process is the preliminary interview process which comprises the subject to scrutiny the candidate based on their application and also eliminates the unqualified candidate. For HR managers scrutiny is the process to eliminate candidate based on the information provided on their application. Preliminary interview is the next available step for selection. Preliminary interview helps get that information which is not in the available in the application form. It can be held formally or informally, over the telephone or in a coffee shop. It helps HR manager to get an idea how many applicants can make it through the next stage and eventually will go forward. The interview processes are different in different countries. In UK they are more structured type. In UK they said that the more information you get about a person the reliable the person and the more valid and reliable your judgment is. Tixier in a survey in EU (but excluding France) Sweden, Switzerland and Austria found that structured interview were favoured in the UK, Scandinavia, Germany and Austria. This contrasted with Italy, Portugal, Luxembourg and Switzerland where unstructured were preferred (Tixer, 1996) 2.4.2. Selection test The essential criterion in choosing supplementary method is that they should provide information that is directly related to performance on the job. This should be the guiding principal both in choosing off-the-shelf tests and in designing exercises tailor-made for a particular workplace. In their review of what they call personal testing, Murphy and Davidshofer (2001) stress that better results are obtained the more closely a test, such as work sample test, resembles things that are actually done in the job concerned. A related issue that candidate can easily see the point of a test that requires them to do something they know will be done on the job. Psychological testing The term psychological tests are also known as psychometric test. They are developed to judge people based on their different capability. They are professionally developed and checked for reliability and validity. They are administered and scored in a standardized manner. The results found from these tests can be compared to norms for relevant population. The standardised administration of tests means all applicants answer the same questions in the same condition and objective scoring means that the scores are not open to individual interpretation as is the case with interview responses. Intelligence test Intelligence test is the most widely practised test in the selection process. The ranges of skills cover are verbal, arithmetical and diagrammatical reasoning. Selection team use intelligence test as one of the first tool to judge a candidate. Ability test Ability test are more specific test designed for individual to show their ability towards a particular test. How well a person can perform in a job can also be tested through this. There are two type of ability test one is attainment test and the other is aptitude test. Attainment test assess skills and knowledge that have been acquired through experience and learning, and aptitude test measure individuals potential to develop ability. Work sample test or school exams are examples of attainment test and the use of these would not require the special training. Where as aptitude test measure whether a applicant have the ability to learn something if training is provided. Most of the time aptitude test run when the candidate has no previous experience. It gives the indication that how successfully an individual can engage in a specialized activities. There is different type of aptitude test for all sector of the organization. Test of interest The relationship between interests and motivation and successful performance is not a straightforward one. For this reason these test are not used for selection (Smith and Robertson1993). But interest test can be used in career guidance and counselling. It gives an idea about the likings and disliking of the employee and give a hint sometimes why employee want to change their career. Personality questionnaire Personality questionnaire has been used in preference to personality test. When measuring the personality test there is no right or wrong answer rather than they are indication of habitual performance meaning that they reflect stable traits that are likely to be revealed in typical behaviour. Personality test is very important in case of job application. A person can do well in the entire test but may fall short as they have lack of motivation. It shows the maturity, interpersonal skill and behaviour in terms of difficult situation. 2.4.3. Work sample test When recruiter asks a candidate to perform a task that is related to the work or a element which is part of the job is known as work sample test. A recruiter may ask the employee to perform a lecture or to teach a subject to a group of people as a part of work sample test if the interview is about university lecturer. 2.4.4. Assessment centres An assessment centre is a method rather than a place, although some employer, particularly large organization might have premises dedicated to assessment, especially if they use them for both selection and development purposes. (Woodruffe, 2000) In a assessment centre a number of people are assessed at the same time by a number of assessor judging their numerical skill, interpersonal skill and how they coup with their colleague. This gives the chance to the employer to compare collection of range of information and observation and evaluation the candidate. The task included in an assessment centre test is work simulation where candidate were given a real life task usually performed in job. A based on their performance it is easier for a recruiter to distinguish the potential candidate. Group exercise is another tool used in ass