Population Theories - Case Assignment Example | Topics and Well Written Essays - 1000 words

Population Theories - Case - Assignment Example According to the article, most sociologists and demographers usually ignore the health records or data, but according to them, such data are usually important (Caldwell and Caldwell, 2006). Nonetheless, population changes and trend are usually affected by political, social, and economic ideologies and different countries usually experience different population changes and trend. The module presents different demographic doctrines and theories that explain two main levels of population theories. The primary concepts floated by these doctrines and theories is that they have biometric and mathematical reflection on changes that take place in biological components of population including fertility, mortality, and distribution that is usually defined by age and sex (Caldwell and Caldwell, 2006). The first doctrine; the Malthusian doctrine, was developed by Thomas Robert Malthus and was later advanced by Marxist perspective. According to the doctrine, rapid population growth is a common element among poor people who used to take children as source of their wealth (Charbit, 2009). Notably, this notion is usually predominant in developing nation. On the other hand, developed nations usually use different strategies to negate this notion thereby defining the changes in population growth rate in the developed nations. Additionally, the Malthu’s concepts also incorporated calculations population changes on the food supply. The concept is optimistic that the high the population the higher the social skill skin since people will tend to specialize and work hard to make a living on the constrained resources. However, with education and empowerment, social understandings have since changes and the number of children never reflect on social scale since in the developed nations wealth flow from parents to children; thus, people may tend to have few or no children and in this case having children is just a means of continuity (Caldwell and

Analyzing the Advertisement Research Paper Example | Topics and Well Written Essays - 750 words

Analyzing the Advertisement - Research Paper Example Sometime, there is also a difference seen in the advertisement of same product on internet, newspaper, magazine and television. People have different attitude towards advertisement while watching television, reading newspaper or magazine and while surfing internet. Following is the descending order of major media through which advertisement reach its viewers, newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and lastly farm publications. To catch the attention of the viewer there are different strategies which are used.Therefore, advertisers uses different techniques of colors, texts, images, languages and layout, if put together efficiently can easily catch the reader's attention. It results in influencing the opinion of the viewer, thus persuading them for buying that particular product rather than any other in that particular category. Â  I have chosen this picture advertisement from Diesel's recent advertisement campaign famous as "Global Warming Ready". This ad campaign received a lot of media attention for the fact that they used unique idea for advertising their new clothing range. It used the word Global Warming while trivializing the matter to sell clothe. Personally global warming is noticeably an imminent crisis, which world is threatened of. So I think sometimes by taking a revitalizing step and usually start being ironic about the whole thing can result in catching the attention of the audiences - a moronic way of laughing at ourselves.... So I think sometimes by taking a revitalizing step and usually start being ironic about the whole thing can result in catching the attention of the audiences - a moronic way of laughing at ourselves is also used in stand up comedies. There is actually no harm in using this idea but advertisers use obvious hidden messages and sometime undertones, so that viewer is stopping to read and find out that message. And so it worked wonders in this ad campaign as well. The creative strategy is really effective because the advertisers are using a combination of two three strategies like it looks generic (showing global warming message for the whole range), pre-emptive (in words as well as in pictures) along with the unique selling proposition (people can feel the difference in the campaign when comparing with other brand) keeping the brand equity balanced. Strong resonance is found in the advertisement which is appealing the central theme of the receiver's life by using the word ' Global Warmin g Ready' The advertisement is using complex theme which the background is taking over while the advertisement is stuff with all the connotations which include, status, power, sex and luxury. The language used in the advertisement is figurative. For, the target audience being young women and men, this advertisement iswell designed and juxtaposed to attract the right audience. This advertisement is using colors using earthy color tints like skin which is actually revealing the heat up of 'global warming'. Contrasting is done by using greys and blues in the background which is evoking the required murkiness in the environment and highlighting the rise in the water level in New York in the background. It is showing that