PESTLE Analysis Ford Lab Report Example | Topics and Well Written Essays - 1500 words

PESTLE Analysis Ford - Lab Report Example The major product segment of the company includes cars, trucks and utility vehicles (Ford, 2013b). Ford cars are perceived as affordable as well as luxury cars in the market. The large product portfolio, including products such as Sedans, Hatchbacks and SUVs, cater to large group of customers. The company has differentiated itself from other automobile companies though its vision and understanding of the impact of culture on the automobile industry in future. In the present report, the current strategies and tactics implemented by the company are discussed and analyzed. A macro environmental analysis has been done to find out the present socio-cultural and environmental factors affecting United Kingdom and how the organization needs to make strategies in order to cope up with these situations. Methods and Reasons The company embraces all the traditional objectives which were given by its founder. However, looking at the current environment and continuously changing business and polit ical culture, the brand has also established many strategies to compliment with the change. Ford is the current leader in innovative cars (Ford, 2013c). Features concerned with safety, advanced technology and effort for energy and efficacy are important factors which influence the strategies of the company. Employees in the organization work together as a team and as a global and lean enterprise for leadership in automobile (Mistry, 2005). The company operates by aggressively structuring with the objective of profitable operations. The current demand for automotives is very volatile and the mix of models has to be constantly changed to meet the demands of the customers. The organization focuses on accelerating developments of those products and services which are valued by their customers. To remain profitable and well as growing, the company always makes sure that financial planning is appropriate and the balance sheet is continuously improving. The brand operates on the goals of p roviding profitable growth. The brand has its presence in over 30 countries and the company has taken all measures in providing exact requirements of the different market. Looking at the different market preferences, the company has specialized in providing personalized designs and models suiting the geographic and demographic profiles of the markets where the organization is operating. PESTLE Analysis Political Continuous growth in campaigning and elections has widened the political environment in the United Kingdom. Presence of small clusters of specialty groups makes it extremely difficult for a large organization to concentrate on one political group. Factors such as exchange rates, oil prices and free trade flows have a direct impact on the functioning of automobile sector. In the present political scenario, volatility in oil prices due to various political unrest in Arab as well as major oil producing countries, have resulted in revamping of the strategies and budgeting by maj or automobile companies. Foreign regulations and laws and foreign ownership regulations may also impact the overall revenue generation of the company in the countries where it is operating. Economic Like the rest of the automobile companies, Ford motor has also suffered huge losses due to the current recession and volatile economic and business environment. The recession that occurred in 2008 was followed by downfall of the banking industry. However, Ford has been able to stay afloat and keep a profitable business during